海岛旅游是海洋经济的重要增长点，是浙江乃至中国旅游产业的新蓝海。依托国际海岛旅游大会平台，集中展示参会国家和城市的旅游产品，打造国际海岛旅游对话、交流、合作平台，促进海洋海岛旅游产业全面提升，实现大会成果互赢共享，培育打造国际知名的会展品牌。同时，贯彻落实国务院和省政府办公厅关于进一步促进旅游投资和消费的意见，加快旅游产业转型升级，进一步实现惠民富民的目标。通过博览会，深化产城融合，践行“旅游+”和“+旅游”的理念，加快打造国家全域旅游示范区和国际休闲旅游度假目的地。

Island tourism is the important growth of marine economy and it is the new blue ocean of tourism industry. International Islands Tourism Expo depends on the platform of International Islands Tourism Conference(IITCZS) and displays the tourism products of participating countries and cities. It makes the platform of dialogue exchange and cooperation of international island tourism to promote the overall promotion of marine island tourism industry. It achieves the mutual win and sharing of the conference harvest and cultivates the internationally renowned exhibition brand.