As of June 1 Ctrip initiated the activities of "Late check out" and aliased with more than 500 well-known hotels, which actually broke the practice of "12 o'clock check-out", will greatly improve the feelings of the guests, reflecting a more personalized and differential services, but also meets the guest’s actual demands. At the same time, this is a low-cost of value-added marketing activities for the hotel.

In order to make the journey more relax and to meet market demand, as well as to help the hotel to overcome the weak economic environment and market conditions so as not to depress at low season, Ctrip is currently making a alliance with more than 500 well-known hotels from 1 June to 31 Aug throughout the whole country to promote the "Late check-out" activity.

The event was intended to improve the feelings of the guests, reflecting more personalised and differential services, but also meets the guests’ actual demands. At the same time, for the hotel, this is a low-cost of value-added marketing activities to provide a platform to improve branding image. In order to get a better effect, Ctrip has invested a lot of publicity channels and received a lot of strong support from partners, from the beginning of the 300 increased to more than 500. Hereby we would like to especially thank all the co-operated hotel for their always supporting, meanwhile hope more hotels to join in and extend this activity, together with the realization of "moving the market," spent the industry's "Ice Age."