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Cooperation Philosophy: benefit, transparent and successful

Ctrip has always tried to create fair and transparent environment for all hotel partners so that long-term win-win situation can be achieved.

No matter how the economic and marketing situation changes, we will persist in our cooperation philosophy. We believe cooperation based on equity and mutual benefit, transparency, and long-term win-win situation will help both parties conquer difficulties and gain ultimate benefit and development.

Equity and mutual benefit: We do not only care about our own interests, but also the end customers¡¯ and the hotel partners¡¯. For example, when the market is not so promising, Ctrip will exploit our reservation platform and knowledge about the market to provide all possible marketing activities to promote our hotel partners. In the peak season, Ctrip hopes the hotel partners supply more rooms so that the demand of our customers can be met.

Transparency: We seek high-standard management and reject any undercover operation. The basis for cooperation with all hotel partners is the same and the requirement is equally and publicly set.

Long-term win-win situation: We believe any unilateral consideration will not last long during all kinds of cooperation. On the contrary, long-term strategic relationship will help both parties to develop and grow. We sincerely look forward to working with any hotel partners who support the same cooperation philosophy.
For more details on the Chinese site, go to: http://pages.ctrip.com/commerce/promote/200904/package/jdhz/index.html

 
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